Rick Sammon: My Top 10 Tips for Successful Social Media Marketing
1 Take the Time to Tweet – Spend an hour a day on twitter.com – your small investment in time will result in a wider audience for you and your services and your products.
2 Be a Good Blogger – Don’t blog about you and your coffee or dog. Blog about stuff that will help people – or that, at least, will be of interest to most folks. (See Jim Harmer's comment below. He says the same thing this way: Content is King.)
3 Get Face-time on Facebook/Have Fun on Flicker – Use Facebook and Flicker to show off your work – for free! Expand your audience – again, for free.
4 Have Fun on Forums – Participate in forums that can help others in your field and that can help you get your message across.
5 Be on Bit.ly – A must. Use this site to track the number of hits on a link. Cool!
6 You Do It On YouTube – Post videos that relate to your business. Keep them fun, entertaining and informative. And short.
7 Invest in Being Interactive – Do all of the above as often as practical to maintain your visibility.
8 You Snooze You Lose – Don’t do all of the above as often as possible, and you’ll lose out on an increased audience – and maybe even lose part of your existing audience.
9 Keep Up with Technology – Stuff like twitter and bit.ly are relatively new. Keep up with technology so you can keep up with your competition.
10 Know Your Audience – As with all marketing efforts, it’s important to know your audience. Don’t waste your time, or anyone’s time, on relatively useless information.